The 2023 wedding season is here! Themed wedding celebrations are again more desired than ever. This offers florists plenty of challenges to offer something very special! Be it an all-round floral decoration with just one type of flower – for example: wallow completely in peonies! Or the ride to happiness with enchanting hydrangeas in abundance! … [Read more…]
A new year begins and we all wish for a return to normality and a continuation of the activities and feelings of previous years. To this end, our new half-yearly magazine presents many new ideas, especially the new trends for 2023. All professionals in the floral market will thus find new inspiration and ideas to … [Read more…]
When autumn is just around the corner, floristry full of seasonal charm and good salesmanship is in demand. We give creative ideas for wreaths from fruit branches to artistic objects with natural texture. But we also know one thing: Your fingers are already tingling when you think of the Advent and Christmas season. The BLOOM’s … [Read more…]
After the bestseller „Nature Workshop“, Klaus Wagener and his wife Bernhild now publish „New ideas from the Nature Workshop“ as the second part of the nature workshop book series. Extraordinary natural materials, such as cattails, sorrel, rapeseed, thistles and more form the basis for creative floristic decorations.The focus is always on craft-oriented techniques. The book … [Read more…]
Ikebana is the traditional Japanese art of flower arranging. The florist couple Klaus and Bernhild Wagener present with 50 impressive arrangements, how to interpret this traditional art in a more contemporary, simpler and yet just as aesthetically way. The still lifes made of branches and flowers correspond with our modern living spaces, without sacrificing the … [Read more…]
A new year means new beginnings, flourishing, change. More than ever, we need positive signals and motivation. The new floristry trends for 2022 point in this direction. Appreciation for our nature, our flowers and plants, and our floristic craft are clear indications.Easter will be very natural, dried flowers are very trendy. „Mystical forest“ shows the … [Read more…]
We want to approach the upcoming season with a colorful and flowery autumn. But above all, the expectation and attention is directed to the upcoming Christmas season. With BLOOM’s View 2/2021 you will receive important industry information on the latest trends for fall and winter! After all, we all want to welcome customers to our … [Read more…]
Different creative Christmas decorations on four color themes and different living styles puts the book „I love Christmas“ in focus. The two florists Doreen Neumann and Michael Sutmöller present numerous Advent and Christmas decorations for your own home. The resulting ideas are new and innovative, but do not lose sight of the traditional. From Advent … [Read more…]
More than ever, couples are dreaming of getting married! So many brides and grooms, who have been waiting for months for „life after corona“ so that they can exchange their wedding vows and celebrate their wedding with all their friends and family. Not only event planners and organizers are predicting a big run on weddings. … [Read more…]
Where less-is-more and a slower pace are the lifestyle aims, floral decorations are going in a new direction. This reduced, purist style of designing with flowers and plants is presented in trendy interiors by Klaus Wagener and his wife Bernhild Wagener. Anyone with an eye for beautiful design, discerning creatives and designers of all kinds … [Read more…]
